Website: Project Mindalae
For this product, my team and I conducted extensive research on the resilience of indigenous communities. As a result, I was able to identify a technical knowledge gap among the Seattle Kichwa community that hinders them from selling their products online. Despite being experienced entrepreneurs with 20+ years in the business, language barriers and technical expertise are significant hurdles for them. That's why I along with a software developer, created Project Mindalae, an informational website that aims to make e-commerce more accessible and feasible for Spanish and English speakers. This project blends social justice and technology, reflecting the world we live in today. We aim to expand this platform to support more BIPOC communities by adding more languages in the future.
Since every great idea needs a plan of execution so, I learned how to create one for the website.
I taught myself about UX/UI design and e-commerce website development, drawing from my software development and DEI knowledge to create an intentional and user-friendly website.
Every decision and detail in the product design process has a purpose and a "why" behind it. Here we documented and visualized them to ensure that every aspect of the product is intentional and aligns with the overall product vision.
Product strategy is an ongoing journey that requires constant iterations and pivots to succeed. Throughout my experience, I have honed my problem-solving skills to overcome challenges and deliver successful outcomes. I have worked closely with software developers to ensure seamless execution and bring the product to fruition.
This was the last full product sketch before the final version. that is now published.
