E-commerce Website : Andean Essence
This project aims to launch a website and develop business strategies to expand and grow an existing business; Andean Essence. This project aims to create a website that is user-friendly and informative, develop branding and marketing strategies that will help acquire new customers, retain existing customers, increase revenue, and drive traffic to the website and generate leads. I present to you Andean-Essence.com.
Website Development
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Designed and developed a user-friendly and visually appealing website that is optimized for search engines and mobile devices.
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Developed business branding and relevant information about the business, its products and services, and contact details.
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Ensured that the website is secure and protects customer information.
Tools used​​
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Square Space
Square
Stripe
Google Suite
Google Analytics
Hubspot
Project Management
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Created a business development plan for the next year.
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Developed a financial management system for expenses, as a result was able to analyze business profits, expenses, trends and make data-driven decisions.
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Created several marketing and e-commerce project plans which resulted in improving business processes and assessing risks.
Tools used​​
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G-Suite
Square
Google Analytics
HubSpot
Online Marketing
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Conducted market research to identify the target audience and understand their needs and preferences.
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Developed an online marketing campaign that includes search engine optimization, social media marketing and content marketing.
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Used analytics to track website traffic, customer behavior, and conversion rates.
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Optimized the marketing campaign based on the data and insights gathered from analytics.
Tools used​​
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Canva
Google Analytics
